What Do Marketers Use to Analyze Big Data? The use of Big Data analytics is a hot topic of late. Data is considered to be the fuel of online marketing. Analytics, when applied correctly, can help you to predict what people will buy before they buy it, what they will search for when they search it and how they will relate to your product or service. For marketers, the value of data is growing at an accelerating pace.
However, it’s not always easy to analyze Big Data in a simple way that will make sense to your marketing team. That’s when tools like dashboards, time management and other software can help. It’s just common sense that if you don’t know what your customer expects, you will not be able to provide them with what they need. It’s the marketer’s responsibility, then, to use all of their tools to make sure that they are up to speed on the latest insights and trends.
Sometimes, though, it can be difficult to analyze Big Data on your own. There may be too many factors and too much data to process effectively on your own. If you feel overwhelmed or unsure of yourself, there are a number of professionals who specialize in this work. They can take a raw piece of data and provide you with clear insight into what your market needs. With their expertise, you can develop relevant reports to give to your marketing team and implement changes based on the findings.
In addition to having experts look over your data, though, you need to be able to collect it yourself. There are a few different ways to analyze Big Data successfully. One of the best ways is to purchase a Big Data analytics tool. A good dashboard allows you to simultaneously view all of your customers, vendors, search engines and social media contacts. You will also have access to additional advanced features in some tools, allowing for even more insightful research into your market.
There are a number of free tools out there, as well. Many companies choose to go the Open Source route because they are not paying a developer to write the software or maintain it. They can build the tools themselves, meaning that the code is available for anyone who wants to try their hand at analyzing the data. Most of the code is available online so if you are interested, it is certainly doable.
However, there is a down side to using code. If you aren’t particularly computer savvy, it can be a challenge to get the most from your analytics endeavors. For instance, you may find that certain aspects of your market aren’t being picked up by your software. While that’s completely understandable, it’s not a situation that you want to be in. If you end up fixing a problem before it becomes a bigger issue, you could end up wasting time and money on needless data points.
The best options for getting the most out of your toolbox is to go with hosted solutions. These are services provided by analytics companies, who manage and maintain all of the tools you need. With them in charge, you don’t have to go through any of the trouble of learning to program or building your own platform. Instead, you just access the tools from their online websites.
This is a great option because you can find out what’s working in your market right away. Most companies will have tools available on their website for easy use, as will you. Whether you’re looking for an analytical tool or a simple data-driven service, it’s always wise to go with a hosted solution so that you can quickly begin to identify how your various tools can better serve your own needs.