Which of the following would you implement to collect and analyze your organization’s big data? Even the most advanced computer systems are insufficient without storing the huge amounts of information that they support. This article will explore different ways in which to do just that.
Google has accumulated nearly nineteen.5 billion records since 2021. These are just from Google’s cache! (caches run for a few minutes, so we’ll have plenty more to look at in future articles). That says something, doesn’t it? If the largest information repository in the world can collect, analyze, and provide information on almost nineteen billion web pages, then surely your organization can do the same with its own data. Read on to see what kind of analytics measures you need to take in order to do just that.
Which of the following is not a social network? Google+ does offer some unique opportunities here. Social networks such as Facebook are great for reaching out to people who share the same interests as your organization, but they aren’t quite useful for collecting detailed data on all those who have expressed an interest in your products and services. You may want to consider connecting your Twitter account to your Google+ page to expand your reach, but Facebook seems to have a much higher conversion rate.
Which of the following is not one of the four main types of Internet marketing analytics? It’s a combination of all of them, actually. It started out as a social network, which is one of the two main categories of analytics you can choose to focus on. Then it became an online advertising platform, which involved using rich media like video and rich text for publishing your ads. It then became a tool for search engine optimization marketing, which means it gathered information about what people were searching for and displayed relevant ads based on what they were looking for.
As mentioned earlier, Facebook and Twitter are two of the four major types of Internet marketing analytics. How do you know which among these four is right for you? The same question applies to Google Analytics. It all depends on whether or not you want to focus on the social networks, or the traditional search engines. If you want to collect and analyze your company’s big data, it makes sense to combine all three.
If you only want to look at how the social networks are performing, you’ll need to take a look at Google Trends. Just type in the keywords that are correlated with your company and Google Trends will provide you with a list of topics that are closely associated with your industry or business. However, if your goal is to look at traditional search engine advertising, you’ll need Nielson ratings. These come from The New York Times’ Digital Content Research Lab and they measure how the various factors that affect online advertising by the different Internet providers.
The last factor that I will discuss in this article is video ads and e-mail marketing. Both video ads and rich media ads have become increasingly popular online. YouTube is especially popular. While there are some companies who make money by selling advertising space on their YouTube videos, most webmasters make their money this way: through pay per click and other similar formats.
The bottom line is that you can’t use Nielson’s or other research studies to determine which of the following would you implement to collect and analyze your company’s big data. That’s why it’s so important to talk to your online marketing expert about what type of advertising would be best for your site. You might even find that video ads or e-mail marketing would be more profitable than banner ads or rich media ads.