How Does Amazon Use Big Data In Practice?
How does Amazon use big data? It’s a question that many have been asking since its recent acquisition of Kinko, a data analytics company in February. Amazon was one of the earliest adopters of online retailing and has long relied on supply chain management, especially in the area of supply chain management and the role it plays in boosting sales. In fact, Amazon Web Services already had one of the most robust supply chain management tools, Kinko, so its acquisition of Kinko came as a welcome surprise.
Amazon uses big data analytics to convince customers to make better shopping decisions. This spurs more sales from them, and so much more profit. The real key to Amazon’s success lies in their adopted strategy, which really has left nothing untouched thus far. That strategy is using big data tools and frameworks to build customer relationships, both with customers and with suppliers, on every level from product discovery right through to subscription. Here’s how they do it:
To get started, Amazon Web Services already offers several established solutions for managing customer relationships. These include existing Customer Relationship Management (CRM) tools like Accord, Action Desk, and Zagat. In addition, they also offer an integrated platform for big data analytics called Kinesis. This platform collects, cleans and reports data in real time. When you think about how this data can help businesses, it becomes clear that it’s a no brainer – the right kind of data needs to be captured, analyzed and then used to serve the customer.
Another piece of the big data puzzle is Amazon Web Services Manager (AWSM). Through AWSM, data is pulled from all AWS resources and consolidated into a single interface for easy access by all employees. The resulting information stream contains not only information about customer purchases, but also things like hour of the day when they logged in, what geographic area they’re located in, what type of jobs they’re doing, the duration of their stay, what device they use and more. In essence, all customer interaction in any form is captured and made accessible by any employee. This stream of information is critical for any business, especially one that aims to foster engagement with customers.
If you need to understand how does Amazon use big data in practice, you should look into their E-commerce offering called Amazon Web Services North America. With AWS at the helm, this is a region-free cloud service that covers consumer and professional e-commerce requirements. The key advantage to this offering is that it supports RaaS and SaaS applications. The key disadvantage is that it doesn’t yet have a widespread partner base, although that will come as the program gains traction.
Similarly, if you’re looking for a comprehensive overview of how does Amazon use big data to boost your business, you should check out a’s own website. Here you’ll find a wealth of information on the subject. For example, you can find out how AWS’s large data storage tiers improve business performance, how S3 is an ideal choice for streaming large amounts of data, how the “superior” E-commerce tools offered by AWS can help build your e-business, the role that data visualization tools play in assisting your e-commerce activities and much more.
Finally, if you’re curious about how does Amazon use big data in practice in the real world, you can hit up one of their many retail outlets. At these locations you can speak with representatives of various departments in Amazon Web Services. This environment provides the perfect testing ground for tracking user behavior and assessing customer satisfaction. Additionally, you can ask these professionals for advice on how best to utilize various tools like the KISS strategy and the open indexing initiative. These are among the tools that make AWS a standout in providing customer satisfaction and business insight.
The bottom line? While there may be other factors that contribute to the success or failure of an online retail venture, one of the most important aspects will always be whether or not you’re using tools provided by a reputable company. In the end, no matter what tools you choose to implement your business model in the virtual world, your site will be better for it if it works with tools provided by a reliable, established provider. As an extra note, some Amazon Web Services experts go so far as to recommend that you partner with aws instead of going it alone. As we’ll discuss in a future post, this decision could have a far reaching impact on your e-commerce endeavors.