Which Of The Following Is An Example Of The Possible Dark Side Of Big Data?
Which of the following is an example of what the future may hold for big data analytics? Police visits to people whom a computer system classifies as highly likely to commit a criminal offense in the near future. The use of a device planted on a vehicle to monitor driver behavior. All the data gathered from the observations of hundreds of thousands of drivers around the United States will be stored for analysis. The statistics which will be generated by this system, will allow law enforcement to take preventative measures against crime before it occurs.
The same data is not going to be available to the general public. It is considered highly sensitive and protected by law enforcement officials. The system which is installed on individual cars will need to be paid for in order to access this data. Failure to pay the fees may result in fines or even criminal charges being brought against those who fail to pay their traffic fines.
Many private citizens are now asking the question of whether or not they should be allowed to tap into such large databases for their own purposes. Some have suggested that it is okay to monitor the activity of just about anyone who drives a vehicle within the confines of a parking lot. Others have advocated that law enforcement agencies be given complete access to all of this information. A few have even suggested that law enforcement officers be allowed to have a free hand when it comes to determining who is doing which of the following is an example of the possible dark side of big data.
The first area in which many are concerned is the use of data to determine whether or not someone is guilty of a certain crime. This is not limited to criminal investigations. There have been questions raised as to whether or not police officers should be able to use data in their everyday routine investigations to catch shoplifters, check employees for drug use or even check to see if a spouse is really married.
Concerns have also been raised as to the ability of law enforcement officers to use personal information obtained in investigations as evidence in a court of law. This includes access to arrest records and warrant information. Those who question the ability of law enforcement to use personal information against individuals raise serious concerns about the possible erosion of privacy within society. Even those who support the use of such data to assert that only criminals should be the ones to face criminal consequences because individual privacy cannot be protected by law enforcement.
The second area in which many are concerned with the possible dark side of big data is their use as a marketing tool. There have been questions raised as to whether or not big data can be abused by businesses to sell consumer information, such as which of the following is an example of the possible dark side of big data. The selling of consumer data is also an issue of concern among some in the business community. While there are both pros and cons to the use of consumer data, the debate continues. In many cases, the benefits of using data in the marketing and advertising arena far outweigh the possible downside in the future.
Concerns have also been raised over the possibility of law enforcement abusing the tools that are available to them. In a case that made headlines around the world, the misuse of search-engine data led to the conviction of two men who were later found innocent after spending time in jail for years. While it was initially believed that the police abused the power given to them by the search engines to get these men locked up, it was eventually found that they had in fact used the tools for personal use, including the illegal downloading of music and movies. Although this case is an extreme example, it shows that law enforcement can use the tools available to them in a manner that is deemed to be within reasonable limits of privacy.
Whether or not the use of big data will prove to be a benefit or a potential black eye for big business is something that only time will tell. As with any new technology, there will likely be those who watch for abuse and those who challenge the effectiveness and efficiency of these tools. With new forms of marketing arising every day, the balance between privacy and promotion may never be quite clear. The question which of the following is an example of the possible dark side of big data will likely only become clearer in the coming years.