What Is Considered Big Data?
One of the biggest debates in all of technology is what is considered big data and what it means to the future of business. There are many in the industry who believe that it is a phenomenon born out of the Internet, which itself is a digital age. Others view it as something that can be studied for future insight.
The way of thinking on both sides has changed quite a bit since the introduction of the iPhone and the subsequent smartphone apps. While people still see big data in a technical context that refers to how much information can be stored in one’s phone or some other device, more often than not they consider it in a social context. Asking questions like, what is the average amount of time people spend texting other users, what is the average number of text messages sent per day, etcetera is no longer viewed as being outside of the realm of normal business practice. In fact, it is becoming so common that employees are asked about it at their job interviews. This is the new normal.
What is considered big data? In the case of social networks, this means that people are tracking their friends and other contacts on such sites as Facebook and Twitter. This is done not to spy on them, but to simply being able to “follow” them. In terms of companies’ use of data, big data can be used to improve their bottom line. By analyzing this data, they can find patterns that can be used to target their advertisements to specific individuals. They can also use this information to help improve customer support by identifying difficulties that are common with customers and then giving them advice on how to improve their own customer experience.
While this was all occurring, Google was using its enormous resources to mine what is considered big data for its own needs. At first, this appeared to be just another step toward collecting data for its own use without any apparent reason why. However, this was only a phase that was completed in the spring of 2021. At the time, Google had started to use its massive search engine to analyze “why” certain websites were visited and it provided this information to advertisers who wanted to better target their market.
What is considered big data will help these companies find new ways to improve their services while making the company more money. The question of what is big data is more complicated than a single article could explain. It is an enigma that continues to puzzle marketers as they try to understand the concept behind it.
At the end of the day, big data is nothing more than an advanced computing theory that has been proven correct by many different technologies. When you are trying to collect large amounts of data, you are trying to use several different technologies to crunch the numbers. This means that what is considered big data may not be a simple phenomenon to understand at first glance. You would have to consider things like the use of algorithms, the way that natural language processing is used and the way that text is read. In a sense, it can be said to be a completely new field of science.
As internet usage continues to increase exponentially around the world, so too will the need to understand what is big data. For some businesses, it is very difficult to afford storing, processing and distributing huge amounts of data. For others, it is simply necessary because they provide a unique service or a product that cannot be replicated using any other method.
Big Data has been discussed for years. However, until recently, it was not widely understood by most businesses because the technology was still in its infancy. Today, almost every major internet and technology company are working on some form of big data technology. There are a few big data examples that are available to the public. However, what is considered big data will change as the technology becomes more mature.