How Are Big Data Collected And Utilized?
In this article we’ll answer the age old question, “How is big data collected?” In short; big data consists of data that is collected from various sources, such as the internet, corporate databases, mobile apps and even industry-wide market research. Once data is collected, it’s stored and analyzed for vital insights, which companies, governments and, yes, even you could use to get more out of what you already know! This article will provide insight into the emerging uses for big data and provide some examples where you can find them being put to good use today.
The first area in which big data is being used today is in the business realm. Thanks to advances in technology, we are almost able to connect cars to the web. With a high-speed internet connection, your car can check in with a central computer to receive updates on traffic conditions, oil pressure and other vital data, all wirelessly. This unstructured data, also referred to as unstructured data, provide insight into how customers use your company’s services, where they go online and how much interest they have in your brand or products. Thanks to this unstructured data, companies are able to make strategic decisions about their marketing strategies, and adapt to changing consumer preferences by understanding their buying habits.
Another way in which big data is being used in business is in the realm of marketing. Companies who want to target specific groups of consumers are gathering information about how different types of customers interact with different types of brands on a daily basis. These insights allow companies to take appropriate action, such as creating a content strategy, or launching a promotional campaign, based on the data they have gathered about the behavior of potential customers. Companies like Facebook and Twitter, for instance, collect data about tweets posted by these users, as well as any comments that these users make about different brands and products.
Automakers in the automotive industry have long been linked to big data. Through their research and development division, they have long sought ways to improve on the performance and efficiency of their vehicles. By collecting and analyzing data collected about how consumers drive and buy cars today, they have been able to fine tune their offerings so that they are more appealing to the customer. Through this strategy, they have been able to establish a strong customer base, attract new customers and increase profitability.
At present, there are many different facets of big data collection. Many organizations collect this data through their websites, mobile apps and smartphone apps. They are able to do so because these gadgets have become popular not only among users but also among businesses that want to collect this kind of information. For instance, restaurants use mobile apps for managing menu items, discounts and special deals. Car manufacturers have been collecting this kind of data for years in order to determine the performance of their vehicles. With the insights they get from these data, they are able to improve their designs, launch new vehicles and provide innovative solutions to existing issues.
In addition, big data refers to unstructured or unprocessed data, which is gathered through different channels by various businesses. In fact, this term was first used by IBM when they were working on a way to improve the performance of their personal computers. Today, various business and even government agencies to collect this data in order to support their own research and development efforts as well as to help them better serve their customers.
Some examples of businesses that have tapped into the promise of big data include insurance companies. Through the insights that they are able to gather and analyze through the help of various channels, insurers have been able to find ways to provide their clients with better service. Likewise, financial and healthcare companies like hospitals and clinics have also used the advantages that this kind of technology can provide. These institutions have been able to obtain a great deal of insight through the collection of unstructured data, which they can use to strengthen their operations and provide better services.
With all of the promises that big data has made, one would wonder what companies like IBM actually gain from all of this. In fact, the answer is both massive and unparalleled. Big Data can provide massive benefits to any organization, especially those that have harnessed the analytical power it offers. As this data has already been analyzed by hundreds of companies and thousands of scientists and researchers from around the globe, it is now possible to get quick insights on just about anything. With all of these benefits, you can imagine why this is considered as one of the major breakthroughs in technology.