There are a number of benefits in how to use big data for enterprise software. It is now common practice to implement big data analytics into ecommerce companies. As ecommerce sites continue to grow, data is becoming an increasingly important factor in the success or failure of an online business. Enterprises have discovered that using analytic solutions can reduce cost while improving performance and cutting through red tape.
When ecommerce was just beginning, the focus was on optimizing price. The internet made it easy to reach potential customers by lowering the barrier of distance. In addition, ecommerce developed the pay-per-click advertising model that was soon adopted by other companies. As consumers became accustomed to the technology, however, they began to ask questions about how to better control prices and better protect their privacy. Data obtained from a third-party web analytics platform could help ecommerce companies address those concerns.
Enterprise software solutions already exist that allow companies to apply big data analytics to their operations. Typically, ecommerce CMS provides data and reports to help management determine where improvements should be made. Ecommerce CRM solutions typically provide reports that tell a company how much revenue is in each category and what expenses are incurred. Because many of these systems integrate with other systems, people familiar with the system can access all of the data in one place. This enables ecommerce managers to make informed decisions about their resources without having to spend time learning the inner workings of their business.
Information about customers is another valuable piece of big data analytics. Since customers go to social networking sites and online retailers frequently update their status on their pages, it is possible to find out what consumers do when they are shopping. Using sophisticated algorithms, analytics programs can tell an ecommerce company which items are purchased more often, which products are sold more quickly, and which customers are more likely to make purchases in the future. Many ecommerce companies make their money solely off of affiliate sales; knowing which products are popular among Internet users will help them allocate their marketing dollars more productively. As more affiliate sales are generated, the more successful the ecommerce companies can become.
Managing customer expectations is just as important as knowing how to use big data to improve a company’s ecommerce sites. Most ecommerce companies sell a wide variety of merchandise, from books to clothing to electronics, and each item has a unique customer experience. For example, some customers prefer to shop online for low-priced products with frequent specials, while others enjoy buying high-quality products for a little more money. Ecommerce companies must learn how to personalize product recommendations to maximize sales. By creating a customized list of high and low-performing products, the ecommerce companies can offer personalized customer experience options for customers who are not very internet savvy, and they can ensure that orders go through quickly.
How to use big data and social media to increase a company’s search engine optimization (SEO) is another important tactic that webmasters must learn how to do if they want their businesses to succeed. SEO refers to the use of keywords and links to boost a website’s rankings on major search engines such as Google, Yahoo, and Bing. To optimize for Google, for instance, webmasters need to create “site maps,” which highlight their websites in a manner that will draw Google’s attention.
A relatively new tactic in the how to use big data and Amazon strategy is to use social media marketing to target Amazon customers. Social media sites, such as Facebook and Twitter, allow people to publicly post items they want to buy, such as books, movies, or video games. Amazon also allows its customers to “like” items they are looking for, which allows the webmaster to create specific links to the items in question. The links in the “like” portion of the page to link back to the Amazon page, which enables the user to click on the link to see what it is. Using this strategy enables ecommerce companies to target customers who are more likely to purchase an item based on their connection to the brand as well as their interest in the item.
Beyond learning how to use big data and social media to improve a webmaster’s online presence, another tactic for boosting a website’s ranking is to have a cohesive website design. Web designers can use custom graphics, dynamic elements, and other techniques to create a cohesive look that will increase a website’s ranking with the search engine. Although the use of custom graphics is often associated with flash and other similar animations, ecommerce sites can benefit from high-end, professional designs that draw visitors in and encourage them to spend time on the site. Having an attractive website will attract more visitors and increase the chance that they will spend money, which is what leads to profit for most ecommerce businesses.