How Big Data Is Generated by How We Use Technology
One of the most important points to be understood about Big Data is that it is a ‘generational’ tool. It comes not from computers alone, but rather from the way we all use technology today. How we use technology today is dictated by our need for efficiency today. We need our devices, appliances, gadgets, and many more to ‘talk back’ to us in order that we can continue with our day to day activities in an effective manner. This data sharing has made possible the seamless transfer of large volumes of information across time-lines and continents. Today’s Big Data has indeed enabled us to leverage the power and the intelligence of big computing to drive even more value creation at the business level.
Big Data does not only pertain to data volume and speed. The Big Data generation today has also produced an amazing amount of data on citizen participation. Through the use of webcams, blogs, and social networking sites, we are able to monitor the views, the opinions, the emotions, and the opinions of individuals around the world. By combining these data with sophisticated mathematical algorithms, we are able to understand their collective thoughts and ideas – often generating breakthrough discoveries.
There is another application that is just now starting to take off, and that is the generation of “artificial intelligent” computers. These computers will, in the not too distant future, be able to diagnose and treat ailments in a much more personalized fashion than is currently possible. This is going to usher in a completely new era of medical care. We will be able to take the best guess at what kind of treatments a patient may need. When that becomes available, we will no longer have to go by the results of our own tests and research.
Today’s Big Data tools can also help businesses achieve a better bottom line. By tailoring advertising campaigns to the characteristics and behaviors of prospective customers, organizations will be able to maximize their dollars. These types of personalized advertising solutions are already available. Companies can use available technologies to analyze customer behavior, and then use that information to generate ads that both accurately represent their products and target their audience.
Another way to take advantage of big data is through the development of predictive analytics. This technology allows companies to receive detailed reports about their customers’ buying patterns. This information is being used by some of the biggest companies in the world to generate new business opportunities. If predictive analytics is successfully implemented in today’s business environment, it could mean a revolution in the way that many companies make money.
There are many applications for this type of technology. Some of the most exciting of them involve weather prediction. If you live in a climate where you are expecting to see a lot of rain, you might want to prepare for a flooded home, or worse, if a sudden storm should happen. This type of technology is currently being used by several big businesses all over the world to provide accurate forecasts about the likelihood of rain in a given location.
The Internet also provides one of the best ways to leverage big data. Rather than needing to store data on hard drives, it is now possible to store it on a much smaller, less expensive device called a cloud. A cloud will collect data from a number of different sources, and allow you to access it from any computer that has an Internet connection. Today’s computers come with built-in cloud storage capabilities, so the installation process is very simple. The cloud will store all of your data, and will automatically retrieve it whenever you need it. Cloud computing allows users to simply log on to the cloud whenever they need to use the data they stored on their own computers.
Another example of leveraging big data is through online shopping. Instead of visiting a physical store, consumers can now browse the entire Internet while paying for their purchases. This technology is used to give customers the ability to shop from the comfort of their own home. The combination of the Internet and online shopping is one of the fastest growing trends today.