What is Big Data?
What are big data and what can it do for you? If you have been paying attention to the technology behind computers, then you already know what is big data is. Most people don’t, however. The concept is simple enough – large amounts of unstructured data can be managed and stored much more efficiently than ever before. You may ask what are big data used for and here are some answers to that question.
Companies are increasingly using big data to improve customer service and cut operating costs. Big data does not refer to just digital information but also all of the structured information found in all of our businesses and institutions. Think about the benefit of just knowing everything about a person’s history – what kinds of financial information, work history, education records and so forth. All of this can be accessed quickly and easily through big data analytics.
Another use of big data is in business. Companies are finding that by leveraging the technologies available to them, they can gain a competitive advantage over their competition by getting an edge on data analysis. One example of such software is SugarSpy. This tool was originally developed by Neat, a high profile company that is well known for its ability to access and manage enormous amounts of structured data sets. The software is now being used by some of the biggest names in business to give them an edge on their rivals.
Of course, big data analytics is also used for government purposes. The federal government is one obvious place to consider using such software. While there is much debate as to whether federal agencies should use such information or not, most agree that the information is needed for decision making purposes. This is not a new argument, but it is being used more by those whose job it is to make decisions.
Businesses are certainly not alone in seeking answers to the question, what is big data? Information technology companies are also seeking to better analyze big data. Some, like Google and Microsoft have already made some of their differences through their own initiatives. However, others are still working on similar projects. In fact, Apple recently launched what is being called i Computing, which appears to be a brand new version of the Mac.
Many questions remain, especially as the impact of big data continues to be felt in new areas. What impact will it have on education? Will it be a force for change that making colleges more efficient? And just what does this mean for businesses?
One thing that many people who ask the question, what is big data? realize is that the ability to collect and analyze large amounts of information can be very beneficial. Indeed, by employing the right tools, it has become possible for businesses and individuals to obtain all manner of data about their clients, customers, and even employees. The use of sophisticated software, of course, allows us to conduct such analysis with much greater accuracy than was once possible.
Perhaps, one of the most significant places where we see the value in big data is in business. For example, through the development of sophisticated software, corporations are able to improve their customer service. They may be able to identify customer demographic information that helps them tailor their products to appeal to a specific segment of the population. Similarly, organizations may be able to fine tune their marketing campaigns to better reach an audience. This, too, leads to improved consumer engagement and perhaps even brand loyalty. So the next time you are wondering what is big data, consider all the ways in which it has already impacted our lives.