Which of These Statements About Can-Spam Best Describes Your Business, Should You Implement It?
Companies are spending billions on pay per click and PPC, while barely scratching the surface of what’s possible with a data warehouse. You have heard it all before: use video ads, use email marketing, focus on keywords, etc. What you may not have heard of is a new data warehouse format that could change how companies collect, organize, and analyze their big data. This is not one of those buzz words that companies can just adopt, throw together, and call their new data warehouse. It is actually one of those tools that takes research and analysis to a whole new level.
Let’s take a look at three examples that show how this kind of technology can benefit your bottom line. If you have a website that offers products or services, you want to be able to track the people who are visiting your site. By tracking who is visiting your site, you can determine which of the following is most effective: increasing conversion rates, decreasing web traffic, or improving your customer satisfaction. Now, if you only had a small amount of money to spend, you might be able to lower your conversion rate and web traffic by implementing PPC, but you probably won’t lower your customer satisfaction. So which of the following would you implement to collect and analyze your company’s big data?
A data warehouse can collect a much larger set of information than an e-mail ad. While an e-mail ad targets a small segment of your audience, a data warehouse will allow you to target anyone who has visited your site–even if they haven’t visited your site in awhile. By collecting this large set of data, you’ll be able to better understand your customers and the products and services that they purchase. This knowledge could then be translated back into a successful e-mail campaign and/or a successful television commercial.
Have you ever encountered the statement “the internet has decreased the impact of advertising.” This statement doesn’t make any sense because everyone has access to the internet. The reason that this statement makes no sense is that the only people who have decreased the impact of advertising are those who have used traditional forms of media. Those who are still using traditional media aren’t necessarily ignoring it–they may just be diversifying their methods. But, those who are not using traditional media aren’t necessarily using it at full force either.
Therefore, “the internet has decreased the impact of advertising” isn’t really accurate. Rather, the statement should be changed to “traditional advertising has decreased the impact of traditional advertising.” Why? Because many people do still rely on television ads for their social media marketing needs. The same goes for print media. So, if you want to avoid those “big data” statements about the can-spam, you’ve got to be willing to embrace the use of non-traditional forms of advertising as well.
Which of the following online advertising formats is best for your company? According to a study by Conversion Rate Experts (CRED), banner ads ranked first in the results category of both click through and conversion rates. Video ads were second in the ranking category. Rich media ads ranked third in the results category. You might think that video ads would rank first in terms of rankings.
Which of the following statements about the can-spam better describes your business? As far as I can tell from my inbox, all of them are pretty good. The only real drawback is that video ads seem to be getting a little slower lately. I’m also not sure that e-mail marketing is doing as well. Maybe it’s just because I’m used to sending e-mails at set intervals that seem like they’re taking longer now. Either way, this doesn’t affect me as much as it might if I had more social networks and online catalogs.
In conclusion, there are several online communications options to consider when you want to improve your online communications and customer decision process except for having an online presence. Social networks, banner ads, and e-mails are still great options to consider, but we need to stop making big sweeping generalizations based on these “best” examples. Which of the following statements about the can-spam better describe your business would you implement to collect and analyze your company’s big data? They’re pretty good.